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About us

We Build Apps That Get Used

The App Room has been building mobile apps and business platforms since 2013. We're based in South Africa and work with clients around the world, from small teams to some of the world's biggest brands.

13+ yearsbuilding apps for clients worldwide
550,000+stores serviced by our apps
10M+records processed monthly

Our Story

Since 2013 we've built apps for teams that work in the field: reps visiting stores, merchandisers checking shelves and safety officers on site. Those apps have to work in the real world, on ordinary phones, in places with poor signal, for people who just wanted to get the job done.

That's still how we work. Today our apps are used in more than 550,000 stores and process more than 10 million records every month, for clients like AbInBev, Mars, Betway and Formula E, as well as government, associations and small businesses.

Along the way we learned that most businesses don't need a big agency or a six-month project. They need a working app, quickly, and someone to look after it. So we built our AI App Builder: describe what you need, and you get a real working app, backed by the same engineers who build our enterprise platforms.

How We Work

A few things we believe that shape every app we build.

One team, start to finish

The app, the server, the database and the reports are all built in-house. Nothing gets handed off to another agency.

Working apps, not mockups

You see a real app running early, so decisions are made on something you can touch.

Data you can act on

An app without reports is just noise. Every app we build comes with dashboards.

We look after it

We host, secure, back up and support every app we build, for as long as it's live.

AI where it helps

From building apps to reading shelf photos and slips, we use AI to save real time, not as a gimmick.

Any size, anywhere

From a booking app for a small team to platforms for global brands, for clients in South Africa and worldwide.

Trusted by Leading Brands

Some of the organisations we've built apps for.

  • MTN
  • AbInBev
  • SAB
  • Mars
  • Pick n Pay
  • Tiger Brands
  • Betway
  • Nokia
  • Henkel
  • Telesure
  • Formula E
  • Lipton

Company Details

The App Room is a trading name of Vanrau Investments (Pty) Ltd, a South African company. We're based in South Africa and deliver and support apps remotely for clients worldwide.

To get in touch, use our contact form or book a free 30-minute consultation with our engineers.

Ready to Build Your App?

Start free with our AI App Builder, or tell us what you need and one of our engineers will get back to you.